At Maropost Marketing Cloud, we've seen a lot of email programs. Not only that, but we’ve actually run programs that have mailed more than 7 billion emails across more than 35,000 campaigns that generated nearly two BILLION opened emails.
In looking to maximize the utility of an email program, there’s a plan you can implement to make sure ANY email program is delivering on the substantial promise that email provides. It’s not overly complicated in theory – it just takes a bit of art to deliver successfully.
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